Creating a Tailor-Made Display Stand for Becherovka / Żubrówka
In mid-2025, we had the pleasure of designing, manufacturing, and installing a unique illuminated display stand for the Becherovka and Żubrówka brands, created for alcohol presentation in the Selgros retail network.
This project provided an excellent opportunity to combine our expertise in POSM design with a modern approach to showcasing premium brands.
From Concept to Implementation
Our task was to create a construction that would effectively highlight both brands’ products while fitting seamlessly into the aesthetic of the Selgros retail environment. The stand was developed entirely from scratch – from concept and 3D visualization to technical design, production, and final installation.
By combining a durable metal structure, high-quality graphics, neon elements, and LED lighting, we achieved a sleek and contemporary result. The illumination not only draws customer attention but also perfectly emphasizes the visual identity and heritage of both Becherovka and Żubrówka.
A Result That Catches the Eye
The display stand serves not only a practical function but also a branding one – enhancing the brands’ visibility at the point of sale and reinforcing their distinctive character.
Thanks to precise detailing and high-quality craftsmanship, the final design looks cohesive and premium from every angle.
"Bringing Light to Premium Spirits!
Custom Display Solutions by 3dConcept"
Comprehensive Service – From Idea to Installation
The entire project was carried out by the 3dConcept team – from concept development in our CAD/CAM department, through production, to on-site assembly at the Selgros store. This end-to-end approach ensured that the client received a fully customized solution distinguished by durability, visual appeal, and functionality.
The Final Effect? A Stand That Sells the Brand
We proudly present this realization as another example of our comprehensive approach to designing premium POSM – combining design, precision, and functionality. The Becherovka / Żubrówka display stand perfectly demonstrates how a well-thought-out retail installation can truly elevate a brand’s in-store presence.
Would you like your products to stand out at the point of sale?
Get in touch with us – we’ll design and deliver a tailor-made solution perfectly suited to your brand.
